Earlier this week, Kylie Jenner announced that she wouldn’t be sharing any more photos of her daughter Stormi, and deleted all the images in which her face was visible on Instagram.
Given that the Kardashian/Jenners’ offspring have lived in the full glare of the media spotlight for nine years, her decision was a massive break from tradition.
Kourtney was the first Kardashian sister to have a baby in 2009, and the process couldn’t have been more public.
Kim’s pregnancy with North West played out in a similar way – she discovered her pregnancy on camera, allowed her gestation to be filmed and even had a film crew in the delivery room.
However, this decision didn’t last long. She and Kanye allowed the first photo of North to be unveiled live on Kris Jenner’s talk show, and within two months of her arrival, North was regularly appearing on Kim’s Instagram.
Now, this is where things get interesting.
In fact, the sisters have deployed the same strategy with all five babies that have arrived since Kourtney gave birth to her third child in 2014.
And, it turns out that photos of their children drive more engagement on the Kardashian/Jenner Instagram feeds than anything else.
Similarly, Khloé’s pregnancy announcement and the first video of True have become her most popular Instagram posts ever, with 8 million and 6 million likes respectively.
My greatest dream realized! We are having a baby! I had been waiting and wondering but God had a plan all along. He knew what He was doing. I simply had to trust in Him and be patient. I still at times can't believe that our love created life! Tristan, thank you for loving me the way that you do! Thank you for treating me like a Queen! Thank you for making me feel beautiful at all stages! Tristan, most of all, Thank you for making me a MOMMY!!! You have made this experience even more magical than I could have envisioned! I will never forget how wonderful you've been to me during this time! Thank you for making me so happy my love! Thank you to everyone for the love and positive vibes! I know we've been keeping this quiet but we wanted to enjoy this between our family and close friends as long as we could privately. To enjoy our first precious moments just us ❤️ Thank you all for understanding. I am so thankful, excited, nervous, eager, overjoyed and scared all in one! But it's the best bundle of feelings I've ever felt in my life! ❤️❤️❤️