Advertising might be the main motor of trade, but it’s so annoying sometimes. We often pay attention to emotional, atmospheric, and really creative marketing campaigns that have a memorable impact on us. Just look at the Christmas surprise from the airline to its passengers or the video with kids looking for their mothers with their eyes closed. What about the money hidden on the streets of New York! Don’t forget to look for it when you’re there.
Apegeo gathered cool marketing campaigns made by the brands that not only want to earn your money but also want to bring humor, kindness, and good vibes to your day.
The brand hid thousands of dollars right on the street and left notes for where to find the money. Anyone can participate.
The American underwear brand, Fruit of the Loom, launched an unusual marketing campaign for its new underwear collection. The main feature of this new underwear is that you barely notice it. They hid $1,851 (the company was founded in 1851) and a box with underwear in each hiding spot on the streets of New York City. Getting the money was easy — you just had to pay attention to the ads.
Read the fine print on their billboard, look through binoculars installed next to a brick wall, or open a box that suddenly appeared in the middle of the street. In the city with a population of almost 9 million people, only 6 persons noticed these “signs” and got their prizes. The brand assures us that there are more of these hiding spots and anyone can try their luck through the end of summer.